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Leasing, Sales and Marketing

 

Our property and asset management affiliate Mascia Management, LLC seamlessly integrates leasing efforts with the day-to-day functions of property management, and handles the entire marketing, leasing and sales process for all of our properties.

Mascia Management’s marketing and leasing team members have a proven ability to maintain high occupancy and maximize renewals. The company's depth of experience enables it to create programs that expand the income potential of each of our investments. Mascia Management’s principals previously worked with a leading luxury real estate sale and marketing company, so the team is trained to leverage a property's unique elements, lifestyle and location amenities to enhance the leasing and sales process. The company's experience in many different market environments enables it to anticipate market trends, control inventory and work in concert with construction schedules to accelerate cash flow and position properties for optimal returns.

Marketing and Leasing

Mascia Management has designed innovative strategies to ensure vacancies are filled in the shortest time possible at the lowest possible out of pocket cost. For a quick description of Mascia Management’s comprehensive leasing services which set them apart from others see below:

  1. Market analysis for pricing and product positioning. The leasing process begins by preparing a comparable market analysis on the property, with a goal of making sure it is accurately positioned and priced to ensure it leases quickly at the highest rents.
  2. Advertising. Mascia Management employs their institutional approach by developing a positioning and branding plan from the market analysis, which will direct the preparation of marketing, advertising and promotional programs to appeal to the anticipated building occupants. The Mascia Management website offers each property unparalleled Internet exposure through unique 24x7 online leasing which offers great ease of use for potential tenants. Besides the website, Mascia Management also gives us access to the Multiple Listing Service (MLS) and will be immediately distributed to the entire brokerage community through their strategic partners. The leasing team further employs a mix of print and Internet advertising.
  3. Tenant Screening. Mascia Management knows it is critical to identify potential problems before they arise. This is exactly why they spend a great deal of effort making sure that a prospective tenant is thoroughly screened before they ever step foot in any of our units. The company has implemented a comprehensive tenant screening process performed by an independent professional agency and includes: a credit check, employment verification, rental history, previous landlord phone interviews, a fraud search, and a criminal background check. Mascia Management’s innovative online application processing system processes all applications within 72 hours, getting tenants into our vacant units faster.


In addition to their internal leasing services, Mascia Management has also strategically aligned ourselves with some of the most active real estate leasing brokers/agents in the Northeast. Combining our strengths with those of the wider real estate community allows us to fill our vacancies quickly, with the best possible tenants, at the least possible cost.

Sales

When our investment team determines that timing is right to begin marketing one of our properties for sales, Mascia Management’s experienced sales team take over. This includes collaborating with the development and investment team on market analyses and product development, formulating marketing, sales and pricing strategies, and executing the sales plan for the property. Our skilled and well-respected sales team also maintains strong relationships with the entire brokerage community, which ensures the optimization of traffic and transactions and enables us to swiftly adjust pricing and sales strategies in response to changing market conditions. Mascia Management’s sales capabilities ensure that each property is marketed and sold in a manner that results in the best possible returns for our investors.